CASE STUDY
Huntingdon Valley Bank
SITUATION
Huntingdon Valley Bank (HVB) is a mid-sized community bank serving the people of Huntingdon Valley, PA. They have a reputation for offering quality financial products and excellent customer service. This is particularly true in their mortgage department where they pride themselves on taking the headaches out of the home-buying process by making it easy and ensuring that every closing is ready, on time and stress-free.
When they approached Princeton Partners, HVB was preparing a market capitalization. However, the bank's leadership team felt that, until the bank clearly defined its purpose and values, it could not unleash its potential for growth.
BRAND MARKETING STRATEGY
Using our proprietary UBI Branding Process, we articulated the bank's unique purpose: to bring joy to customers through banking. We worked with the leadership team to clearly define the values that would help the bank meet that goal. The values were first communicated internally in powerful, creative, and engaging ways. With employees committed and behind the program, we then aligned all elements of the brand to the purpose.
RESULTS
HVB is now "The Better Experience Bank" with a new logo, website, signage, and collateral and a whole new way of operating internally. The leadership team credits the new branding with helping them re-energize the organization, excite investors, and set a foundation for solid growth for years to come.
